GARB Audience Measurement Bulgaria – web-based software platform for visualization and analysis of measurement results

For the first time in Bulgaria the outdoor market has measurability through the GARB software platform. All advertising facilities of the leading outdoor companies are included in the measurement.

GARB is accessed online through an Internet browser, providing information about the frequency of passing by each individual advertising location. The survey is conducted by tracking randomly selected people who move outside and can pass by ad units so as to potentially make visual contact with them. The software reports the single and repeated contacts (impressions) of the tracked audience – age range between 18 and 69.

The date is calculated according to a universal media standard with indicators for: metrics, audience, coverage, impressions, average frequency of contact. In this way, for each facilitty there is complete information about the number of impressions with the billboard on it.