"Metropolis Group offers a comprehensive media planning for outdoor advertising campaigns (including media buying). Initially, the parameters to be specified are the period for advertising activity, the objectives of the campaign and the audience to be reached. The media mix, such as ad formats, is then clarified and positions' selection is made. The main parameters necessary for planning an effective advertising campaign are:
The company has its own creative team, specialized in the preparation of advertising visions for out-of-home campaigns.
Providing the necessary technical assistance, according to each advertising format/facility specifics
Regular checks for the neatness of advertising equipment:
Evening lighting checks of the relevant facilities
Photographic report, when technical work is performed
A separate team takes care of the constant development of the advertising network, both in response to the needs for local advertising presence, and at the global level - in connection with trends in the industry.
In case you want to consult about the advertising potential of a specific location, you can contact us by phone/e-mail.
The production base, part of the Metropolis Group family, is responsible for projects related to: