For the first time in Bulgaria the outdoor market has measurability through the GARB software platform. All advertising facilities of the leading outdoor companies are included in the measurement.
GARB Audience Measurement Bulgaria – web-based software platform for visualization and analysis of measurement results The survey is conducted by tracking randomly selected people who move outside and can pass by ad units so as to potentially make visual contact with them. The software reports the single and repeated contacts (impressions) of the tracked audience – age range between 18 and 69.
The date is calculated according to a universal media standard with indicators for: metrics, audience, coverage, impressions, average frequency of contact. In this way, for each facilitty there is complete information about the number of impressions with the billboard on it.
In November 2020 Metropolis Group launched a new media channel providing customers with the opportunity for an exclusively presence at Sofia Airport.
16 high-tech digital citylights with modern design broadcast advertising spots and static visions 24 hours a day.
According Sofia Airport’s date for 2019, the number of arriving and departing passengers is 7 million and this figure doesn’t include the number of greeters and senders.From 2021 the traffic at Sofia Airport has been almost completely restored!
The citylights are located in key positions on the airport territory, closed to: terminal entrances and exits, checkpoints, elevators, escalators, shops, duty free zones, conveyor belts, coffee areas.The positions are selected according to the intensity of internal passenger traffic at the airport so that the video broadcasts and advertising massages reach the maximum audience.
BURNIT Sunsystem is a brand distributed in over 70 countries. The company offers high quality heating systems and trusted its corporative image to Metropolis Group in production and position of its company sign. The advertising letters and logo are made with the newest technology: supporting metal structure permanently protected by technology of warm zinc, powder coating or acrylic paint. These letters are made by aluminum elements in combination with acryl colored details.
The firm logo has been installed since May 2020 on the building roof on Tzarigradsko Shose Blvd. (the direction of Sofia exit) and has a long communication with the traffic streams of cars and pedestrians. The roof advertising of BURNIT Sunsystems is forced by current brand campaign on the wall of the same building. In this combination two advertising elements have an impressive visual impact. The firm logo has been installed since May 2020 on the building roof on Tzarigradsko Shose Blvd. (the direction of Sofia exit) and has a long communication with the traffic streams of cars and pedestrians. The roof advertising of BURNIT Sunsystems is forced by current brand campaign on the wall of the same building. In this combination two advertising elements have an impressive visual impact.