For the first time in Bulgaria the outdoor market has measurability through the GARB software platform. All advertising facilities of the leading outdoor companies are included in the measurement.

GARB Audience Measurement Bulgaria – web-based software platform for visualization and analysis of measurement results The survey is conducted by tracking randomly selected people who move outside and can pass by ad units so as to potentially make visual contact with them. The software reports the single and repeated contacts (impressions) of the tracked audience – age range between 18 and 69.

The date is calculated according to a universal media standard with indicators for: metrics, audience, coverage, impressions, average frequency of contact. In this way, for each facilitty there is complete information about the number of impressions with the billboard on it.

In November 2020 Metropolis Group launched a new media channel providing customers with the opportunity for an exclusively presence at Sofia Airport.

16 high-tech digital citylights with modern design broadcast advertising spots and static visions 24 hours a day.

According Sofia Airport’s date for 2019, the number of arriving and departing passengers is 7 million and this figure doesn’t include the number of greeters and senders.From 2021 the traffic at Sofia Airport has been almost completely restored!

The citylights are located in key positions on the airport territory, closed to: terminal entrances and exits, checkpoints, elevators, escalators, shops, duty free zones, conveyor belts, coffee areas.The positions are selected according to the intensity of internal passenger traffic at the airport so that the video broadcasts and advertising massages reach the maximum audience.

BURNIT Sunsystem is a brand distributed in over 70 countries. The company offers high quality heating systems and trusted its corporative image to Metropolis Group in production and position of its company sign. The advertising letters and logo are made with the newest technology: supporting metal structure permanently protected by technology of warm zinc, powder coating or acrylic paint. These letters are made by aluminum elements in combination with acryl colored details.

The firm logo has been installed since May 2020 on the building roof on Tzarigradsko Shose Blvd. (the direction of Sofia exit) and has a long communication with the traffic streams of cars and pedestrians. The roof advertising of BURNIT Sunsystems is forced by current brand campaign on the wall of the same building. In this combination two advertising elements have an impressive visual impact. The firm logo has been installed since May 2020 on the building roof on Tzarigradsko Shose Blvd. (the direction of Sofia exit) and has a long communication with the traffic streams of cars and pedestrians. The roof advertising of BURNIT Sunsystems is forced by current brand campaign on the wall of the same building. In this combination two advertising elements have an impressive visual impact.

Second year “Metropolis Group” and Lidl have been realizing the outdoor decoration for Christmas on pl. Orlov most and part of Blvd. “Tsarigradsko Shose”. On the four monumental bridge columns and railings are hung glowing garlands. On the street pillars are placed glowing Christmas motifs with the logo of Lidl.

Our company has always supported the efforts of Sofia Municipality to regulate and aestheticize the urban environment. That’s why we took part with Lidl in the initiative to increase the Christmas decoration in the city and contribute to the festive citizen mood.

Lifeguard spots and changing rooms of Metropolis offer colorful and attractive advertising visions on many of Black sea beaches. This year the interest in our products goes beyond our expectations and we equipped more than 20 beaches. The most of them are on the southern coasts of Burgas, Kavatzi, Kiten, Pomorie, Sozopol, Obzor. You can see some latest photos from there.

Years of experience show us this advertising channel is working well because of a long lasting communication between target audience and advertised products on lifeguard spots and changing rooms. In this way the information is close to people and they can check immediately by websites on their phones.

Blvd. Vitosha is one of the most attractive and lively areas in Sofia. This year Metropolis gives a chance of several companies to present themselves through advertising format „mesh“. Advertising campaigns were realized by Lidl, Telus and Bella with brand „Orehite“ on one of the street facades.

In the outdoor sector the place and position of ads have got a key contribution to the success of any advertising project. Blvd. Vitosha as a stage for performance of various artists and musicians also is a place for realization of trade fairs and remarkable advertising elements. Non-stop traffic and full cafes are great audience for different visual presentations.

From November 2018 our non-standard advertising element placed on the industrial chimney of Blvd. "Tsarigradsko Shose" No 105 was renovated with a campaign of the Brand Mentos. The size of the project steel the same - a seventeen-meter advertising structure, internally and externally illuminated by powerful spotlights that give an impressive look to the advertising facility in the dark hours.
As a company specializing in the production of various advertising projects, we are glad to turn this well-known urban element – the chimney of Blvd. Tsarigradsko Shose in a new colored accent with a fresh message.

Snow media is an innovative format in our portfolio that enables highly effective advertising communication during an unforgettable winter season momentum. Bulgarian mountain resorts are visited by nearly 2 million visitors each winter season and in the last few years the number of those visitors is constantly growing.

Snow media offers branding of ski racks, where tourists place their snow riding equipment, so they don’t have to carry it around by hand. Ski and snowboard racks are appreciated by skiers and snowboarders, because they offer much comfort while having a snack or shopping. Snow media provides advertising reach to not only winter sports fanciers, but to all visitors of the ski resort in general. Advertising positions are on strategic locations: at the front of lift stations, around snacking areas, ski equipment rental spots, as well as main hotels, restaurants and bars. As compared to road network positions, Snow Media is targeted to impact people when they have already reached their final destination, with a prolonged communication exposure.

Snow media is a feature for an optimal and effective advertising campaign in the key locations of the most popular ski resorts in Bulgaria. It is at your service throughout the winter season from its launch to first spring sun.

Currently Metropolis Group is the exclusive outdoor media agency offering this type of media advertising.

For more information on Snow media details and availability in the upcoming winter season, feel free to write to us office@metropolismedia.bg.

Client: ASSET Insurance

ASSET Insurance added one more position to their strong image presence with company logo rooftop forms. The company logo beams at one of the busiest intersections in the capital – Levski Monument (“Vasil Levski” Blvd. and “Janko Sakazov” Str.). The new rooftop sign, that we carried out as a project, has direct visibility from more than a 500m distance, and can even be spotted from the junction of Sofia University.

For more information about our rooftop locations and the relevant terms for placements, email us at office@metropolismedia.bg.