Client: Brand Frezco
For Christmas and New Eve's holidays it was implemented outdoor media campaign on TOP location in Sofia. For the purpose it was chosen the busiest pedestrian thoroughfare in the capital - Boulevard. Vitosha, in which daily pass tens of thousands of pedestrians and is considered a favorite place for walking, as in the summer, also in the winter months.
The campaign is still ongoing, as for the successful working a continuously monitoring is made in real time.
