Non-traditional outdoor media campaign under the motto "MINI COUNTRYMAN. Escape. "Concerning the market introduction of MINI COUNTRYMAN, surprise capital hurried pedestrians and drivers with its appearance in the heart of the city twinkle on the facade of the building on "Tsar Liberator" blvd. The project was implemented in cooperation with the advertising agency "REDVERT" and made by unusual and innovative outdor company "METROPOLIS OUTDOOR GROUP".